Burberry is a British luxury fashion house established in 1856 by Thomas Burberry headquartered in London, England. It currently designs and distributes ready to wear, including trench coats, leather accessories, and footwear. Its name and branding are licensed to Coty for fragrances and cosmetics and to Luxottica for eyewear. Being known for creating content that performs very well on social media, such as Instagram and Tik Tok, Burberry worked on two campaigns with Timo Helgert, for an activation in Paris, to push the new decoration facade of the headquarter store in Paris. Timo Helgert was selected as one of the few official Burberry Collaborates to be interpret their heritage of discovery, creativity and exploration. For this project, Timo Helgert reinterprets Burberry’s history of exploration by taking us on a journey through majestic natural landscapes with his escapist digital art.