Harrods Limited is a department store located on Brompton Road in Knightsbridge, London, England. It is owned by the state of Qatar via its sovereign wealth fund, the Qatar Investment Authority. The Harrods brand also applies to other enterprises undertaken by the Harrods group of companies including Harrods Estates, Harrods Aviation and Air Harrods. The Creative Director of Harrods and Timo Helgert have worked together over a long period of time to develop multiple projects, such as a nice style for the digital brand, a new window design in the digital showcase windows, but also on their social media via AR filters.