UNIQLO — Lighter Than Air

CGI, Digital Film

2024

For UNIQLO, we created three CGI films set in Tokyo, New York and London. Underwear floats above a taxi, moves through a store and gathers over an entrance. Each film combines footage from the city with animated garments to show the product’s lightness.

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UNIQLO staff and floating garments in New York
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UNIQLO staff and floating garments in New York