Crocs, Inc. is an American footwear company based in Broomfield, Colorado, that manufactures and markets the Crocs brand of foam clogs. Founded in 2005 by Christiaan Ashworth and John Parker, END. was created through a shared passion for fashion, design, art, and music. Through this passion for culture the collective vision was to bring world-renowned names, emerging designers and unearthing brands from all corners of the globe to northeast England’s like-minded community. 15 years later and END. is now a leading fashion, sneaker, and design destination, offering its global community unique experiences via physical concept stores and digital touchpoints. For their collaboration in London, they collaborated with Timo Helgert to create a CGI art campaign for the marketing of their launch of their new shoe, activated in London.