The Hyundai Seoul — Media Sculpture
Art Installation, Multimedia
2023
The Hyundai Seoul is the largest shopping mall in Seoul, covering an area the size of 13 football fields. The mall opened in 2021 and offers visitors the chance to enjoy a relaxed shopping experience, which is why the mall has dedicated 49% of its entire property to recreational areas. Working with the previous team from d’strict, an art tech factory agency in Korea, Timo Helgert has created a media sculpture that was sold to The Hyundai Seoul to drive more traffic to the VOID area of the shopping mall. The media sculpture features two mirrors with multimedia effects, that generate light and sound using transformed emotions and memories that are calculated within the computer, in the base of the sculpture.











